Achieving visitors objectives when they land on your website. e.g. Can they find the information they need, products they desire, or contact the company for customer service?
Enhancing how quickly can a visitors complete a task? If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away.
Can visitors learn to navigate your website quickly? Are the calls-to-action that are clickable consistent so visitors know how to interact? When visitors spend too much time trying to figure out how to use your website.